The experience of buying a high grade watch should be no different than one of buying a sports car or diamond ring. It should be a pleasant, memorable and definitely a satisfactory event.
At the end of the day, you - the buyer - is parting with a large amount of money,
so you should expect to be treated not just professionally, but with respect. After all, when it comes to buying a new piece of jewellery or a watch, that buying experience is included in the price of your item.
This is exactly why retailers spend a great deal of money to impress you with
the shop fit-out, the luxury packaging, the red carpet and the glass of champagne. Don't get too excited though, you are the one who is paying for the lot (including the fake smile!).
Unfortunately those very same luxury retailers are often the first ones to rob you of that precious commodity.
Indeed, the "fancy" buying experience is often overvalued and poorly delivered.
Why bother buying at full retail price from an authorised and exclusive dealer when
the moment you walk out of that glamorous shop your watch (or car, or diamond ring) loses 30, 40 or even 60% of its value?
Some buyers are victims of their own mindset and they will continue to buy (and pay) retail simply because they are incapable of considering alternatives. There are numerous, but here are a few:
- buying from an authorized dealer located in the suburbs
- buying last year's model on sale
- buying a new, identical item from a non-authorized dealer or
- buying a pre-owned watch in mint or near mint condition from a second hand dealer
You would be surprised how much you can save once you decide to break away
from that 'must be brand new' mentality.
Indeed, some of the finest pieces of jewellery, diamonds, fine watches and clocks, objects 'd art, paintings, books, scientific instruments, motoring - even real estate - have already been passed from generation to generation often increasing in value. All of these objects are no longer available new, yet when sold at auction they generate great interest and attract knowledgeable buyers.
Interestingly enough, based on years of dealing with collectors and savvy customers,
we know that those who actually have more disposable income and can afford luxury
are very happy to buy fine pre-owned items!
To put things in perspective: out of the entire quantity of fine watches in circulation, brand new watches account for just a fraction of a percent. A mere tip of the iceberg!
Therefore if you have consciously excluded the idea of owning fine pre-owned stock, you are not doing yourself any favors.
For an educated buyer, the ultimate buying experience is VALUE FOR MONEY and a thrill in hunting for timepieces which are no longer available
from authorized retailers. They love to save, not to lose money; they buy items which are not necessary the latest hype but those which have already depreciated, have a proven resale record, have reasonable resale value and can be bought at a significant discount.
Finally, in order to get your business and take your buying experience to the next level, many second hand dealers and watchmakers will provide additional services like case and bracelet polishing or adjustment, valuation, repair and servicing, or even a trade-in or buy back option of your timepiece.
As we always say, those who are not in a hurry and have realistic expectations will always get a better deal and ultimately be rewarded with a truly satisfying buying experience.